Google AdWords Mobile Advertising Practice Exam | Master Mobile Marketing with Exam Sage
Are you preparing to ace the Google AdWords Mobile Advertising exam? Our comprehensive Google AdWords Mobile Advertising Practice Exam on Exam Sage is designed to help you confidently pass your certification and master mobile ad campaigns. This practice test offers realistic, up-to-date questions crafted by industry experts, covering every essential topic you need to know to succeed.
What is the Google AdWords Mobile Advertising Exam?
The Google AdWords Mobile Advertising exam tests your knowledge of creating, managing, and optimizing mobile ad campaigns using Google Ads. As mobile device usage continues to grow rapidly, advertisers need to understand the unique challenges and strategies involved in reaching users on smartphones and tablets. This certification validates your ability to leverage Google Ads tools to maximize ROI in the mobile advertising landscape.
What Will You Learn?
By practicing with this exam, you will:
Understand the fundamentals of mobile advertising on Google Ads
Master campaign setup, including targeting, bidding, and budget optimization for mobile devices
Learn to use mobile-specific ad formats like click-to-call, location extensions, and app promotion ads
Gain skills in measuring mobile campaign performance using key metrics such as CTR, conversion tracking, and quality score
Explore advanced strategies such as audience targeting, bid adjustments, and automated bidding for mobile
Prepare to troubleshoot common mobile ad issues and optimize for better results
Key Topics Covered
Our practice exam thoroughly covers:
Mobile ad campaign creation and management
Device and location targeting best practices
Mobile ad extensions and formats
Bidding strategies including ECPC and target CPA for mobile
Conversion tracking and performance measurement
Google Ads tools for mobile optimization
Call-only and app promotion campaigns
Mobile user experience and landing page optimization
Why Choose Exam Sage for Your Google AdWords Mobile Advertising Exam Preparation?
At Exam Sage, we understand that thorough preparation is key to passing your certification exams. Our practice tests are:
Accurate & Updated: Questions reflect the latest Google Ads platform changes and exam objectives
Comprehensive: Cover all crucial topics to ensure no surprises on test day
Detailed Explanations: Each question comes with clear, easy-to-understand answers to deepen your knowledge
User-Friendly: Designed for self-paced learning and quick progress tracking
Affordable & Convenient: Access anytime, anywhere, on any device
Start your journey to becoming a certified Google Ads mobile advertising expert today with Exam Sage. Practice with confidence, master mobile ad campaigns, and boost your career opportunities in digital marketing!
Sample Questions and Answers
1. Which of the following metrics is most relevant when evaluating mobile site speed performance?
A. Pageviews per session
B. Mobile bounce rate
C. Average session duration
D. First Contentful Paint (FCP)
Correct Answer: D
Explanation: First Contentful Paint (FCP) measures how quickly content is visually displayed on the screen, which directly affects mobile user experience.
2. What is a benefit of using bid adjustments in a mobile ad campaign?
A. To lower Quality Score
B. To pause all mobile traffic
C. To increase or decrease bids for mobile devices
D. To rewrite mobile ad copy
Correct Answer: C
Explanation: Bid adjustments allow advertisers to increase or decrease their bids based on device type, ensuring optimal spend and ROI for mobile users.
3. Which type of campaign is best suited for promoting a mobile app install?
A. Shopping Campaign
B. App Campaign
C. Video Campaign
D. Smart Campaign
Correct Answer: B
Explanation: App Campaigns are designed specifically to promote mobile app installs and engagement across Google Search, Display, YouTube, and Play.
4. What metric helps advertisers understand how often mobile users click to call from ads?
A. CTR
B. Call Conversion Rate
C. Phone Impression Share
D. Call Clicks
Correct Answer: D
Explanation: Call Clicks track how often users tap the phone number in mobile ads, indicating interest in contacting the business.
5. What feature helps ensure ads appear when mobile users are near your store location?
A. IP exclusions
B. Radius targeting
C. Keyword insertion
D. Smart bidding
Correct Answer: B
Explanation: Radius targeting allows advertisers to show ads to users based on their proximity to a specific physical location.
6. Why is responsive design important for mobile landing pages?
A. It uses more media queries
B. It guarantees better CPC
C. It provides a seamless experience across devices
D. It only loads on Android devices
Correct Answer: C
Explanation: Responsive design ensures the landing page adapts to various screen sizes, improving mobile usability and user engagement.
7. What is the primary objective of using Firebase with mobile app campaigns?
A. Monitor desktop traffic
B. Send promotional emails
C. Measure in-app conversions and engagement
D. Increase CPC bids
Correct Answer: C
Explanation: Firebase provides analytics tools to measure how users interact with mobile apps, helping optimize for in-app actions.
8. What kind of extension helps mobile users quickly find your business location?
A. Sitelink extension
B. Structured snippet
C. Callout extension
D. Location extension
Correct Answer: D
Explanation: Location extensions add your address and map pin to your ad, making it easier for mobile users to navigate to your business.
9. What is the main advantage of accelerated mobile pages (AMP) in mobile advertising?
A. Better Quality Score
B. Higher keyword density
C. Faster loading times
D. In-app purchases
Correct Answer: C
Explanation: AMP technology reduces page load time significantly, improving user experience and reducing bounce rate on mobile devices.
10. Which bidding strategy is most appropriate for maximizing mobile app installs?
A. Manual CPC
B. Maximize clicks
C. Target ROAS
D. Target CPA
Correct Answer: D
Explanation: Target CPA bidding allows advertisers to automatically optimize bids to get the most app installs at a desired cost per acquisition.
11. What is a key advantage of click-to-call extensions for mobile ads?
A. More impressions
B. Higher text ad character limit
C. Direct user communication
D. Improved Quality Score
Correct Answer: C
Explanation: Click-to-call enables users to immediately contact a business from the ad, improving conversion opportunities on mobile.
12. What tool should advertisers use to test how quickly their mobile pages load?
A. Google Ads Editor
B. Mobile-Friendly Test
C. PageSpeed Insights
D. Keyword Planner
Correct Answer: C
Explanation: PageSpeed Insights analyzes mobile and desktop site speed, offering actionable recommendations to improve load times.
13. Which of the following can negatively affect mobile Quality Score?
A. Using accelerated delivery
B. Fast-loading landing page
C. Low mobile CTR
D. Use of call-only ads
Correct Answer: C
Explanation: A low CTR on mobile devices indicates poor ad relevance, which can reduce Quality Score.
14. What distinguishes call-only ads from standard text ads?
A. They only show on desktops
B. They allow app downloads
C. They prioritize phone calls over site visits
D. They display product images
Correct Answer: C
Explanation: Call-only ads are designed specifically to drive phone calls instead of website visits, and they only appear on call-enabled devices.
15. Which signal does machine learning in Smart Bidding consider for mobile ads?
A. Bounce rate
B. Manual keyword match type
C. Device type
D. Meta description
Correct Answer: C
Explanation: Smart Bidding considers user context, including device type, to optimize bidding strategies in real time.
16. What ad format automatically resizes to fit mobile placements?
A. Expanded text ad
B. Responsive display ad
C. Dynamic search ad
D. Text-only ad
Correct Answer: B
Explanation: Responsive display ads adjust their size and appearance to fit available ad space across devices, including mobile screens.
17. Which of the following does not impact mobile ad rank?
A. Bid amount
B. Landing page experience
C. Ad extensions
D. App icon size
Correct Answer: D
Explanation: App icon size is not a factor in mobile ad rank. Bid, ad relevance, and expected CTR are key contributors.
18. When should advertisers use call-only campaigns?
A. When mobile app downloads are the goal
B. When showcasing products is important
C. When driving phone leads is the top priority
D. When users prefer email support
Correct Answer: C
Explanation: Call-only campaigns are best when the main goal is getting mobile users to call the business directly.
19. What report helps evaluate mobile performance separately from other devices?
A. Demographics report
B. Devices report
C. Placements report
D. Ad scheduling report
Correct Answer: B
Explanation: The Devices report breaks down campaign performance by device type, allowing better optimization for mobile users.
20. What is the default conversion type for app install campaigns?
A. In-app purchases
B. Ad impressions
C. App installs
D. Phone calls
Correct Answer: C
Explanation: The default conversion tracked in app campaigns is the installation of the app.
21. What happens when you set a negative mobile bid adjustment of -100%?
A. Mobile ads run at lower CPC
B. Mobile ads pause completely
C. Tablet ads increase
D. Impressions triple on mobile
Correct Answer: B
Explanation: A -100% mobile bid adjustment means your ads will not appear on mobile devices.
22. Which of these would likely increase your mobile ad CTR?
A. Repeating keywords
B. Adding multiple call extensions
C. Writing compelling call-to-action phrases
D. Reducing headline character count
Correct Answer: C
Explanation: Strong CTAs such as “Call now” or “Buy on mobile” improve engagement and click-through rates.
23. What should you optimize to reduce bounce rate from mobile users?
A. Add more keywords
B. Use longer ad descriptions
C. Improve mobile site speed and UX
D. Target more locations
Correct Answer: C
Explanation: Poor UX and slow load times often cause mobile users to bounce quickly; improving these reduces bounce rates.
24. How does Google define a mobile-friendly website?
A. Built with HTML5
B. Loads in under 10 seconds
C. Designed for smartphones and tablets with touch-friendly navigation
D. Responsive to keyword density
Correct Answer: C
Explanation: A mobile-friendly site is easy to use on smartphones and tablets, with touch navigation and readable text without zooming.
25. Which extension is best for increasing in-store visits from mobile users?
A. Callout extension
B. Price extension
C. Location extension
D. Promotion extension
Correct Answer: C
Explanation: Location extensions help guide users to physical stores, especially effective for mobile users looking for nearby businesses.
26. What tool allows you to measure how mobile traffic affects store visits?
A. Google Maps
B. Store Visits conversions
C. Conversion Import Tool
D. Google Trends
Correct Answer: B
Explanation: Store Visits tracking helps measure when users visit a physical store after clicking on your ad via mobile.
27. What is the biggest risk of not optimizing mobile site speed?
A. Higher email bounce rates
B. Poor product categorization
C. Increased mobile ad CPC
D. Higher bounce and lower conversion rates
Correct Answer: D
Explanation: Slow mobile sites frustrate users, leading to high bounce rates and fewer conversions.
28. When should you use app engagement campaigns?
A. To drive repeat actions within your app
B. To increase website purchases
C. To generate leads from email
D. To improve call volume
Correct Answer: A
Explanation: App engagement campaigns are designed to re-engage users who have already installed your app.
29. What is the advantage of using video ads in mobile app campaigns?
A. Less budget required
B. Shorter loading times
C. Higher keyword match
D. Engages users visually to increase installs
Correct Answer: D
Explanation: Video ads help demonstrate app value visually, which boosts engagement and installs from mobile users.
30. What is the best approach to test ad copy effectiveness for mobile devices?
A. Use one version of ad copy
B. Increase mobile bids
C. Run A/B testing with mobile-specific headlines
D. Test only desktop versions
Correct Answer: C
Explanation: Running A/B tests with mobile-optimized headlines allows advertisers to see which messaging performs better for mobile users.
31. Which device targeting setting ensures ads are optimized for mobile users?
A. Set campaign type to Search only
B. Adjust bids for tablets
C. Apply +100% mobile bid adjustment
D. Use audience exclusions
Correct Answer: C
Explanation: A +100% bid adjustment for mobile increases the likelihood that ads will appear for mobile users at higher positions.
32. What is the primary benefit of using app pre-registration campaigns?
A. Promote mobile landing pages
B. Collect user email addresses
C. Build hype before app launch
D. Optimize ads for tablets
Correct Answer: C
Explanation: App pre-registration campaigns generate early interest and engagement before the official app release.
33. Which of the following ad types appears only on mobile devices and is designed to drive direct calls?
A. Expanded text ads
B. Call-only ads
C. Discovery ads
D. Video ads
Correct Answer: B
Explanation: Call-only ads are exclusive to mobile and encourage users to call the business directly from the ad.
34. Which tool allows advertisers to track in-app events such as purchases or sign-ups?
A. Google My Business
B. Firebase Analytics
C. Merchant Center
D. Google Trends
Correct Answer: B
Explanation: Firebase enables app event tracking for installs, purchases, sign-ups, and other user behaviors in mobile apps.
35. What type of ad format works best on mobile YouTube traffic for app promotion?
A. Lightbox ads
B. Bumper ads
C. App install TrueView ads
D. Dynamic search ads
Correct Answer: C
Explanation: TrueView for App Install is optimized for mobile YouTube views, letting users install the app directly from the ad.
36. Which audience type is best suited for re-engaging mobile app users?
A. Similar audiences
B. In-market audience
C. Custom affinity audience
D. App remarketing audience
Correct Answer: D
Explanation: App remarketing lets you target users who already installed your app but haven’t taken desired actions.
37. Which Google Ads metric helps determine mobile ad engagement performance?
A. Impressions
B. Bounce rate
C. Mobile CTR
D. View-through rate
Correct Answer: C
Explanation: Click-through rate (CTR) reflects how often mobile users are engaging with your ad after seeing it.
38. What ad format allows advertisers to include multiple headlines and images that adjust for mobile placements?
A. Expanded text ad
B. Responsive display ad
C. App ad
D. Promotion extension
Correct Answer: B
Explanation: Responsive display ads automatically adjust size, layout, and format for various device screen sizes, including mobile.
39. Which tool offers suggestions to improve mobile landing page speed?
A. Google Tag Manager
B. Google Search Console
C. PageSpeed Insights
D. Display Planner
Correct Answer: C
Explanation: PageSpeed Insights analyzes site performance and gives speed improvement recommendations for mobile users.
40. What feature tracks whether a mobile user physically visits a store after viewing or clicking an ad?
A. Smart Goals
B. Store Visits
C. User Location History
D. Ad Preview Tool
Correct Answer: B
Explanation: Store Visits conversion tracking measures when users visit a physical store after engaging with mobile ads.
41. Which ad extension is most likely to improve mobile user convenience?
A. Structured snippet
B. Sitelink extension
C. Call extension
D. Price extension
Correct Answer: C
Explanation: Call extensions allow mobile users to directly call the business with a single tap.
42. What is a key reason mobile-optimized ad copy is important?
A. Google penalizes desktop-first ads
B. Users on mobile are more likely to convert offline
C. Mobile screens limit the visible ad space
D. Mobile ads are exempt from approval rules
Correct Answer: C
Explanation: Mobile devices show less content, so concise, optimized ad copy is essential to capture user attention quickly.
43. How does Google Ads define a conversion for app installs?
A. When a user clicks a sitelink
B. When a user installs and opens the app
C. When a user watches a video ad
D. When a user visits your website
Correct Answer: B
Explanation: A successful install and app open are typically counted as a conversion in app campaigns.
44. Which signal does Google’s machine learning use to optimize for mobile bidding?
A. Phone screen resolution
B. User’s device type
C. IP address
D. Operating system license
Correct Answer: B
Explanation: Device type (mobile, tablet, desktop) is a key contextual signal used to adjust bids in real-time.
45. What’s the minimum Android version required for Google Play app campaigns to run?
A. Android 5.0 (Lollipop)
B. Android 6.0 (Marshmallow)
C. Android 7.0 (Nougat)
D. Android 4.4 (KitKat)
Correct Answer: D
Explanation: Android 4.4 is the minimum version required for compatibility with many Play Store ad formats.
46. What type of mobile ad is shown within other mobile apps?
A. Display ad
B. In-app ad
C. Video ad
D. Responsive ad
Correct Answer: B
Explanation: In-app ads are shown inside mobile applications, especially in AdMob-supported apps.
47. What campaign type would you use to re-engage users who abandoned your app’s checkout process?
A. Discovery campaign
B. App engagement campaign
C. Smart campaign
D. Shopping campaign
Correct Answer: B
Explanation: App engagement campaigns let you re-target users with personalized messaging after they abandon in-app actions.
48. What setting is most relevant when you want to show ads only on mobile devices?
A. Location targeting
B. Demographic exclusions
C. Device targeting with bid adjustment
D. Ad scheduling
Correct Answer: C
Explanation: A +100% mobile bid adjustment and -100% on desktop/tablet restrict ads to mobile-only.
49. What KPI indicates whether your mobile site is retaining user attention?
A. Bounce rate
B. Page depth
C. Conversion delay
D. Impressions
Correct Answer: A
Explanation: Bounce rate reflects the percentage of users who leave without interacting, often due to poor mobile UX.
50. What is one key factor to improve mobile ad Quality Score?
A. Video view rate
B. Number of impressions
C. Relevant and mobile-friendly landing page
D. Display URL color
Correct Answer: C
Explanation: Quality Score improves when the landing page is mobile-optimized and relevant to the ad content.
51. Why are app campaigns ideal for small advertisers targeting mobile users?
A. They use text-only ads
B. They automate bidding, targeting, and creatives
C. They offer free impressions
D. They don’t require budgets
Correct Answer: B
Explanation: App campaigns use automation to simplify campaign management, ideal for advertisers with limited resources.
52. What kind of creative works best in mobile app install campaigns?
A. Long-form written content
B. App screenshots and short video demos
C. PDF brochures
D. Carousel product feeds
Correct Answer: B
Explanation: Screenshots and video demos help mobile users understand the app’s value before installing it.
53. Which extension type offers quick actions from mobile search results?
A. Price extension
B. Callout extension
C. Sitelink extension
D. App extension
Correct Answer: D
Explanation: App extensions provide a direct link to download an app from search ads, optimizing for mobile engagement.
54. What’s one best practice for mobile landing pages in Google Ads?
A. Include as much text as possible
B. Disable touch interactions
C. Ensure CTA is visible without scrolling
D. Use horizontal navigation
Correct Answer: C
Explanation: Placing CTAs above the fold helps users take action immediately without excessive scrolling.
55. What bidding strategy is best when your goal is to acquire users at a specific cost?
A. Maximize clicks
B. Manual CPC
C. Target CPA
D. Enhanced CPC
Correct Answer: C
Explanation: Target CPA allows you to optimize bids to get conversions at your preferred cost per acquisition.
56. What’s the primary purpose of deep linking in mobile advertising?
A. Track referral sources
B. Link directly to a specific screen in an app
C. Improve SEO ranking
D. Display more ads
Correct Answer: B
Explanation: Deep linking takes users directly to a specific page or screen within an app, enhancing the user experience.
57. What metric tells you how long a mobile user stays on your landing page?
A. CTR
B. Session duration
C. CPM
D. View rate
Correct Answer: B
Explanation: Session duration measures user engagement by showing how long they spend on your site or page.
58. Which mobile metric most directly affects Quality Score?
A. Average position
B. Time of day
C. Mobile landing page experience
D. Email open rate
Correct Answer: C
Explanation: A poor mobile experience on the landing page can hurt Quality Score and ad performance.
59. How does enabling Enhanced Conversions benefit mobile campaigns?
A. Provides offline conversion tracking
B. Encrypts your keywords
C. Allows custom device targeting
D. Tracks unlogged-in user behavior
Correct Answer: A
Explanation: Enhanced Conversions help attribute offline or cross-device conversions, improving reporting accuracy.
60. What’s one advantage of using Google’s Universal App Campaigns (now App Campaigns)?
A. They eliminate the need for keywords
B. They work only on desktops
C. They block iOS devices
D. They require no ad creatives
Correct Answer: A
Explanation: App Campaigns don’t use keywords; Google automates ad placements using machine learning and asset combinations.
