Google AdWords Video Advertising Exam Practice Test
Are you preparing to become certified in Google AdWords Video Advertising? The Google AdWords Video Advertising Exam certification is a valuable credential for digital marketers looking to demonstrate their expertise in creating, managing, and optimizing video advertising campaigns on Google’s platform. This certification validates your skills in reaching target audiences effectively through YouTube and Google video networks, maximizing brand visibility, and driving conversions with video ads.
What is the Google AdWords Video Advertising Certification?
Google AdWords Video Advertising Certification is an industry-recognized credential offered by Google that tests your proficiency in video advertising fundamentals using Google Ads. The certification focuses on practical knowledge of creating compelling video ad campaigns, leveraging YouTube’s extensive reach, and utilizing Google Ads tools to target audiences with precision. Achieving this certification highlights your ability to design video ads that engage viewers, manage budgets, and optimize campaigns for performance.
What You Will Learn
By preparing for and passing the Google AdWords Video Advertising Exam, you will gain a deep understanding of the entire video advertising ecosystem within Google Ads. This includes learning how to:
Set up video ad campaigns and choose the appropriate ad formats such as TrueView, bumper ads, and non-skippable ads.
Implement effective bidding strategies including Cost-Per-View (CPV) and Target CPA to maximize ad spend efficiency.
Utilize advanced targeting methods like Customer Match, in-market audiences, and topic targeting to reach the right viewers.
Analyze performance metrics such as average watch time, view rate, and conversions to make data-driven optimizations.
Use tools like Reach Planner and YouTube Analytics to forecast campaign results and measure brand lift.
Apply best practices for video ad creative, including thumbnail optimization, call-to-action overlays, and companion banners.
Key Topics Covered
Our Google AdWords Video Advertising practice exam thoroughly covers essential topics to help you succeed:
Overview of Google Video Advertising products and features
Video campaign creation and ad group organization
Bidding strategies and budgeting for video ads
Audience targeting options and remarketing tactics
Creative best practices for video ad production and messaging
Monitoring, reporting, and optimizing campaign performance
YouTube-specific ad formats and placement strategies
Brand lift and conversion tracking methodologies
Why Use Examsage.com for Your Exam Preparation?
At Examsage.com, we understand that success in the Google AdWords Video Advertising Exam requires more than just theoretical knowledge. Our practice tests are meticulously designed to mirror the actual exam environment, providing you with realistic questions, detailed explanations, and up-to-date content aligned with Google’s latest standards.
Our platform offers:
Comprehensive question banks that cover all exam topics
Explanations that clarify complex concepts and help reinforce learning
User-friendly interface accessible anytime, anywhere
Regular updates to reflect changes in Google Ads policies and features
By practicing with Examsage.com, you can boost your confidence, identify knowledge gaps, and enhance your chances of earning the certification on your first attempt.
Get started today with the Google AdWords Video Advertising Exam practice test at Examsage.com — your trusted partner for exam success and digital marketing mastery.
Sample Questions and Answers
1. What is the primary goal of Google AdWords Video campaigns?
A) Drive website visits
B) Increase brand awareness through video ads
C) Collect email addresses
D) Generate app installs
Answer: B
Explanation: Video campaigns on Google Ads primarily focus on building brand awareness and engaging audiences through video ads shown on YouTube and across the Google Display Network.
2. Which YouTube video ad format allows viewers to skip the ad after 5 seconds?
A) Bumper ads
B) Non-skippable in-stream ads
C) Skippable in-stream ads
D) Discovery ads
Answer: C
Explanation: Skippable in-stream ads allow viewers to skip the ad after 5 seconds, giving advertisers the opportunity to pay only if viewers watch beyond this point or engage with the ad.
3. What is the maximum length of a bumper ad?
A) 15 seconds
B) 6 seconds
C) 30 seconds
D) 10 seconds
Answer: B
Explanation: Bumper ads are short, non-skippable video ads lasting up to 6 seconds, designed for quick brand messaging.
4. Which bidding strategy is commonly used for Video campaigns to maximize views?
A) Cost-per-click (CPC)
B) Cost-per-thousand impressions (CPM)
C) Cost-per-view (CPV)
D) Cost-per-acquisition (CPA)
Answer: C
Explanation: CPV bidding allows advertisers to pay only when a viewer watches 30 seconds of the video (or the full duration if shorter) or interacts with the video.
5. What is a “TrueView for action” campaign in Google Video Ads?
A) An ad format focusing on app installs
B) A video campaign optimized for driving conversions with call-to-action overlays
C) A campaign targeting mobile users only
D) An ad format showing only on YouTube homepage
Answer: B
Explanation: TrueView for action campaigns focus on driving leads or conversions, featuring call-to-action buttons encouraging viewers to take specific actions.
6. Which of the following is NOT a targeting option for Video campaigns in Google Ads?
A) Demographics
B) Keywords
C) Placements
D) Weather conditions
Answer: D
Explanation: Google Ads does not allow targeting by weather conditions; however, demographics, keywords, and placements are valid targeting methods.
7. What is the minimum daily budget recommended for most Video campaigns?
A) $1
B) $10
C) $20
D) $50
Answer: B
Explanation: While budgets can vary, Google recommends a daily budget of at least $10 for video campaigns to gather sufficient data and optimize performance.
8. What is the purpose of using “Custom Intent Audiences” in Video advertising?
A) Target users based on their Google search behavior and interests
B) Exclude users who have visited your website
C) Retarget users who watched your previous videos
D) Automatically create new video ads
Answer: A
Explanation: Custom Intent Audiences allow advertisers to target users who have demonstrated intent through their recent Google search queries and behavior.
9. Which metric measures how often your video ad is viewed?
A) Click-through rate (CTR)
B) View rate
C) Bounce rate
D) Conversion rate
Answer: B
Explanation: View rate shows the percentage of people who watched your video ad out of the total impressions.
10. What happens when a viewer clicks the call-to-action overlay in a video ad?
A) The video pauses and the CTA disappears
B) The viewer is directed to the advertiser’s landing page
C) The video restarts
D) The viewer is subscribed to the advertiser’s YouTube channel
Answer: B
Explanation: Clicking a call-to-action overlay directs the viewer to a specific landing page or URL chosen by the advertiser.
11. Which ad format is best suited for increasing brand recall with a short, memorable message?
A) Skippable in-stream ads
B) Bumper ads
C) Video discovery ads
D) Non-skippable in-stream ads
Answer: B
Explanation: Bumper ads are ideal for short, memorable branding messages due to their brief 6-second format.
12. In Google Ads, what does CPV stand for?
A) Cost Per View
B) Click Per Visit
C) Conversion Per Visitor
D) Cost Per Visit
Answer: A
Explanation: CPV means Cost Per View, a common bidding model for video ads where advertisers pay when users watch or interact with ads.
13. How does Google determine where to show your video ads?
A) Based on your daily budget alone
B) Based on targeting settings, audience behavior, and bid amount
C) Randomly across the internet
D) Only on YouTube homepage
Answer: B
Explanation: Google shows your video ads depending on your targeting parameters, the audience’s online behavior, and your bid competitiveness.
14. What is the maximum length of a non-skippable in-stream ad?
A) 6 seconds
B) 15 seconds
C) 30 seconds
D) 60 seconds
Answer: B
Explanation: Non-skippable in-stream ads must be 15 seconds or shorter, ensuring viewers watch the entire ad before their content.
15. Which Google Ads tool helps you create and preview video ads?
A) Google Ads Editor
B) YouTube Studio
C) Video Ad Builder
D) Google Web Designer
Answer: C
Explanation: The Video Ad Builder tool allows advertisers to easily create and preview video ads within Google Ads.
16. What is the benefit of using “Video discovery ads”?
A) They appear before videos on YouTube
B) They appear alongside YouTube search results and related videos
C) They autoplay on the homepage
D) They are non-clickable ads
Answer: B
Explanation: Video discovery ads show up in YouTube search results and related video sections, encouraging viewers to click and watch the ad.
17. How can advertisers track conversions from video ads?
A) By monitoring video views only
B) Using Google Ads conversion tracking with tags and goals
C) Through manual counting of views
D) By checking YouTube subscriber counts
Answer: B
Explanation: Google Ads conversion tracking tags help measure actions like website purchases or sign-ups resulting from video ads.
18. What targeting method allows you to reach users based on the videos they have watched recently?
A) Remarketing lists for video
B) Placement targeting
C) Keyword targeting
D) Topic targeting
Answer: A
Explanation: Remarketing lists for video lets you target users who have previously interacted with your YouTube videos or channel.
19. When should you use CPV bidding over CPM bidding?
A) When aiming to get the most impressions
B) When focusing on views and engagement
C) When optimizing for conversions only
D) When running search ads
Answer: B
Explanation: CPV bidding is used when you want to pay primarily for views and engagements rather than just impressions.
20. Which of the following is NOT a benefit of using YouTube video ads?
A) Access to a large global audience
B) Detailed targeting options
C) Guaranteed 100% video completion rate
D) Variety of ad formats for different campaign goals
Answer: C
Explanation: There is no guarantee that all viewers will watch the entire video ad, even with non-skippable ads.
21. What is the “Frequency capping” feature in video campaigns?
A) Limits the number of videos you can upload
B) Limits how often your ads are shown to the same user
C) Limits the length of your video ads
D) Limits the daily budget of the campaign
Answer: B
Explanation: Frequency capping controls how many times your ad is shown to the same viewer to prevent overexposure.
22. What is the recommended video aspect ratio for YouTube video ads?
A) 4:3
B) 1:1
C) 16:9
D) 9:16
Answer: C
Explanation: The standard YouTube video aspect ratio is 16:9, which is optimal for video ads.
23. How do you measure engagement in Google Video Ads?
A) Through view rate and interaction metrics like clicks or CTA presses
B) Only by counting video views
C) Only by tracking the number of impressions
D) By the number of subscribers gained
Answer: A
Explanation: Engagement is measured by how viewers interact with the video ad, including clicks, view rate, and call-to-action usage.
24. What is the maximum file size for a video ad uploaded to Google Ads?
A) 1 GB
B) 2 GB
C) 5 GB
D) 10 GB
Answer: B
Explanation: Google Ads allows video ad uploads up to 2 GB in size.
25. Which campaign subtype should you select if you want to optimize for leads and conversions on video ads?
A) Brand awareness and reach
B) Product and brand consideration
C) Leads
D) App promotion
Answer: C
Explanation: The “Leads” campaign subtype is designed for video campaigns that focus on driving conversions.
26. What is the difference between in-stream and discovery video ads?
A) In-stream ads play before/during videos; discovery ads appear in search results or related videos
B) In-stream ads appear in search results; discovery ads play before videos
C) Both are the same but differ in cost
D) Discovery ads are always non-skippable
Answer: A
Explanation: In-stream ads play during video content, while discovery ads show up in search results or alongside related videos, encouraging clicks.
27. Which Google Ads report helps you analyze the performance of your video ads?
A) Campaign performance report
B) Video campaigns report
C) Google Analytics audience report
D) Conversion tracking report
Answer: B
Explanation: The Video campaigns report in Google Ads offers detailed insights specific to video ad performance.
28. What is a major benefit of combining Google Ads video campaigns with remarketing lists?
A) To reach completely new audiences only
B) To reduce campaign costs drastically
C) To re-engage users who have already interacted with your brand
D) To automatically create video content
Answer: C
Explanation: Remarketing helps target users who have previously interacted with your content, increasing conversion likelihood.
29. How can advertisers ensure their video ads reach mobile users effectively?
A) By setting device targeting to mobile only
B) By uploading only short videos
C) By increasing bids for desktop users
D) By using CPM bidding exclusively
Answer: A
Explanation: Advertisers can target mobile users by specifying device targeting settings in their campaigns.
30. What is the default maximum CPV bid limit in Google Ads?
A) $0.01
B) $0.10
C) $0.30
D) $1.00
Answer: C
Explanation: The default maximum CPV bid limit is typically around $0.30, but it can be adjusted depending on campaign needs.
31. What feature allows you to exclude specific YouTube channels or videos from your video ad placements?
A) Placement exclusions
B) Keyword exclusions
C) Topic exclusions
D) Audience exclusions
Answer: A
Explanation: Placement exclusions let you prevent your ads from appearing on certain channels or videos that don’t fit your brand.
32. Which of the following is a key benefit of using Video action campaigns?
A) Only show ads to new users
B) Optimize for leads and website actions with video ads
C) Limit ads to desktop devices
D) Focus on app installs only
Answer: B
Explanation: Video action campaigns help optimize video ads to drive website leads, sign-ups, or other conversions.
33. What is a typical characteristic of “non-skippable in-stream ads”?
A) Viewers can skip after 5 seconds
B) The ad must be between 15-20 seconds
C) Viewers must watch the entire ad before their video
D) These ads only appear on mobile devices
Answer: C
Explanation: Non-skippable in-stream ads require viewers to watch the full ad before accessing the video content.
34. How does Google Ads charge for bumper ads?
A) Per click
B) Per view
C) Per impression (CPM)
D) Per conversion
Answer: C
Explanation: Bumper ads are charged on a CPM basis because they are short and non-skippable.
35. What is the key advantage of using “Maximize conversions” bidding in video campaigns?
A) Get the most views possible
B) Automatically adjust bids to get the highest number of conversions within your budget
C) Pay only for clicks
D) Limit daily spend to $10
Answer: B
Explanation: Maximize conversions bidding automatically adjusts bids to generate as many conversions as possible within the set budget.
36. Which YouTube ad format shows up in the sidebar and YouTube search results?
A) Skippable in-stream ads
B) Non-skippable in-stream ads
C) Video discovery ads
D) Bumper ads
Answer: C
Explanation: Video discovery ads appear in YouTube search results and related video sidebars.
37. What targeting option allows advertisers to show ads based on users’ life events like marriage or moving?
A) Affinity audiences
B) Life event targeting
C) Custom intent audiences
D) Remarketing lists
Answer: B
Explanation: Life event targeting helps advertisers reach users at specific life milestones or transitions.
38. How long does a user need to watch a TrueView video ad for it to count as a “view”?
A) 10 seconds
B) 15 seconds
C) 30 seconds or the full video duration if shorter
D) 5 seconds
Answer: C
Explanation: A view is counted if a user watches 30 seconds or the full length if shorter than 30 seconds, or interacts with the ad.
39. What does “Audience expansion” do in video campaigns?
A) Broadens the target audience to include similar users
B) Narrows down the audience
C) Targets only existing customers
D) Limits ad reach to a specific region
Answer: A
Explanation: Audience expansion helps your ads reach new users similar to your targeted audience to increase reach.
40. Which Google Ads tool lets you upload and manage video creatives for your campaigns?
A) Google Ads Editor
B) Video Manager
C) YouTube Studio
D) Google Video Ad Builder
Answer: B
Explanation: Video Manager in Google Ads is where you upload, organize, and manage video ad creatives.
41. If your campaign goal is “brand awareness,” which bidding strategy is recommended?
A) Maximize conversions
B) CPM (Cost-per-thousand impressions)
C) CPV (Cost-per-view)
D) CPC (Cost-per-click)
Answer: B
Explanation: CPM bidding is ideal for brand awareness campaigns to maximize impressions.
42. What does “View-through conversions” measure?
A) Conversions that happen after a user watches an ad but does not click it
B) Conversions from ad clicks only
C) The number of video views in a campaign
D) Total impressions
Answer: A
Explanation: View-through conversions track users who saw the ad but didn’t click it immediately, then converted later.
43. How can you optimize video ads for mobile devices?
A) Use vertical or square video formats
B) Only run ads on desktops
C) Limit video length to 2 minutes
D) Avoid call-to-action buttons
Answer: A
Explanation: Vertical or square videos are optimized for mobile viewing, providing better user experience on smartphones.
44. What is the purpose of the “Ad sequence” feature in video campaigns?
A) To run multiple ads in a specific order to tell a story
B) To test different videos randomly
C) To limit the number of ads shown to a user
D) To create ads without sound
Answer: A
Explanation: Ad sequencing allows advertisers to show a series of video ads in a specific order to build a narrative.
45. Which of the following best describes “placement targeting” for video ads?
A) Targeting based on specific websites, YouTube channels, or videos
B) Targeting by keywords
C) Targeting by user interests
D) Targeting by demographics
Answer: A
Explanation: Placement targeting allows advertisers to choose exact locations like websites or YouTube channels to show their ads.
46. What is the default conversion window for video ads in Google Ads?
A) 1 day
B) 7 days
C) 30 days
D) 90 days
Answer: B
Explanation: The default conversion window for video ads is 7 days after the ad interaction.
47. What is the maximum length for a TrueView in-stream ad?
A) 15 seconds
B) 30 seconds
C) 1 minute
D) 6 minutes
Answer: D
Explanation: TrueView in-stream ads can be up to 6 minutes long, though shorter ads tend to perform better.
48. Which targeting option lets you reach users based on their interests and habits?
A) In-market audiences
B) Affinity audiences
C) Custom intent audiences
D) Remarketing lists
Answer: B
Explanation: Affinity audiences target users based on their long-term interests and lifestyle habits.
49. What feature allows advertisers to add a clickable button on their video ads?
A) Call-to-action overlay
B) Interactive card
C) Video thumbnail
D) End screen element
Answer: A
Explanation: Call-to-action overlays are clickable buttons that appear on video ads to encourage user engagement.
50. Which metric indicates how many times your ad was shown on YouTube?
A) Impressions
B) Clicks
C) Views
D) Engagements
Answer: A
Explanation: Impressions measure how many times your ad was displayed to viewers.
51. What is the main difference between “Maximize conversions” and “Target CPA” bidding strategies?
A) Maximize conversions focuses on volume; Target CPA focuses on cost per acquisition
B) Maximize conversions uses manual bids; Target CPA uses automatic bids
C) Maximize conversions is for search ads only
D) There is no difference
Answer: A
Explanation: Maximize conversions aims to get as many conversions as possible within the budget, while Target CPA focuses on maintaining a specific cost per acquisition.
52. How can you use “Topic targeting” in a video campaign?
A) Target videos and websites related to selected topics
B) Target by user keywords
C) Target based on age and gender
D) Target specific YouTube channels
Answer: A
Explanation: Topic targeting shows your ads on videos or websites related to specific themes or topics.
53. What is “Ad scheduling” in Google Ads video campaigns?
A) Setting the time periods when your ads should be shown
B) Automating the ad creation process
C) Setting the daily budget
D) Scheduling meetings with Google representatives
Answer: A
Explanation: Ad scheduling lets you control when your video ads run during the day or week.
54. Which feature allows you to target users who have searched for specific keywords recently?
A) Custom intent audiences
B) In-market audiences
C) Affinity audiences
D) Remarketing lists
Answer: A
Explanation: Custom intent audiences target users who have recently searched for or shown interest in specific keywords or products.
55. What is the best way to increase the likelihood of conversions from a TrueView for action campaign?
A) Use compelling call-to-action overlays and end screens
B) Use only non-skippable ads
C) Avoid using landing pages
D) Target everyone on YouTube
Answer: A
Explanation: Compelling CTAs and end screens encourage users to take immediate actions, improving conversion rates.
56. Which device targeting option is NOT available in Google Ads?
A) Desktop
B) Mobile devices with full browsers
C) Tablets
D) Smart TVs
Answer: D
Explanation: While Smart TVs can show YouTube, Google Ads does not provide a separate targeting option specifically for Smart TVs.
57. What is a “campaign experiment” in Google Ads?
A) A test to compare different campaign settings or creatives to see which performs better
B) A new campaign type
C) An automatic ad generator
D) A video editing tool
Answer: A
Explanation: Campaign experiments allow you to test different versions of campaigns to optimize performance.
58. What does “View rate” indicate in video advertising?
A) The percentage of viewers who watched your video ad to completion
B) The percentage of people who clicked your video ad
C) The percentage of viewers who watched your ad out of total impressions
D) The number of times your ad was shared
Answer: C
Explanation: View rate measures how many people viewed the video out of all who saw the ad impression.
59. What type of video ad format is ideal for short, impactful brand messages?
A) Bumper ads
B) Skippable in-stream ads
C) Video discovery ads
D) Overlay ads
Answer: A
Explanation: Bumper ads are short (6 seconds) and non-skippable, ideal for quick brand impact.
60. What is the primary advantage of “Smart Bidding” in video campaigns?
A) It automatically adjusts bids in real-time using machine learning to meet your goals
B) It requires manual bidding for every ad group
C) It guarantees the lowest cost per view
D) It only works for search campaigns
Answer: A
Explanation: Smart Bidding uses machine learning to optimize bids based on your goals like conversions or view rates.
