Google Display Advertising Exam Practice Test
Are you ready to master Google Display Ads and earn your certification? The Google Display Advertising Exam evaluates your ability to create, manage, and optimize campaigns across the Google Display Network (GDN). This practice test by Exam Sage is designed to help you thoroughly understand the format, concepts, and strategies necessary to pass the exam and apply your skills in real-world marketing environments.
What is the Google Display Advertising Exam?
The Google Display Advertising certification is a professional accreditation offered by Google through Skillshop. It validates your knowledge of display advertising best practices, including targeting strategies, ad formats, automated bidding, performance measurement, and campaign optimization across Google’s vast Display Network. Whether you’re an aspiring digital marketer or a seasoned PPC expert, this certification sets you apart in a competitive field.
What You’ll Learn
By practicing with our comprehensive test set, you will:
Gain a deep understanding of Google Display campaign setup and management
Learn the ins and outs of responsive and image ad formats
Master targeting options including custom audiences, affinity audiences, and in-market segments
Understand automated bidding strategies like Target CPA and Maximize Conversions
Learn how to measure campaign performance using key metrics like CTR, CPM, and Conversion Rate
Recognize how to improve ad quality, increase ROI, and maximize visibility with best practices
Topics Covered in This Practice Exam
This practice test includes 380+ expertly crafted questions covering all essential topics tested on the actual exam:
Introduction to the Google Display Network
Audience targeting and segmentation
Contextual and placement targeting
Ad creation (responsive, image, rich media)
Smart Bidding and campaign automation
Performance measurement and optimization
Brand safety and exclusions
View-through conversions and attribution modeling
Real-time reporting and data-driven insights
Each question is followed by a detailed explanation, ensuring you fully understand every concept—not just the correct answer.
Why Choose Exam Sage?
At Exam Sage, we don’t just provide questions—we deliver certification confidence.
✅ Updated Content: Aligned with the latest Google Ads curriculum and industry trends
✅ No Fluff, Just Facts: Realistic questions that mirror actual exam difficulty
✅ Expert-Verified Answers: Developed by certified professionals and reviewed by subject matter experts
✅ Complete Explanations: Each answer includes a clear, concise explanation to deepen your understanding
✅ Study at Your Pace: Instant digital download and unlimited access on all devices
✅ Trusted by Digital Marketers: Exam Sage is a growing platform used by students, freelancers, and marketing teams worldwide
Who Should Use This Practice Exam?
This exam prep is ideal for:
Digital marketers seeking Google certification
PPC and paid media professionals
Marketing students and recent graduates
Agencies onboarding new advertisers
Business owners managing in-house campaigns
Whether you’re preparing for the certification or sharpening your campaign skills, this practice test will build your confidence and boost your career.
📘 Get Certified. Get Ahead. Get Started with Exam Sage.
Download the Google Display Advertising Exam Practice Test now and pass with flying colors!
Sample Questions and Answers
1. What is the primary goal of Google Display Advertising?
A) Increase organic search traffic
B) Reach potential customers through visual ads
C) Improve website SEO rankings
D) Send marketing emails
Answer: B
Explanation: Google Display Advertising focuses on visually engaging ads placed on websites, apps, and videos across the Google Display Network to reach potential customers and drive awareness or conversions.
2. Which targeting option allows advertisers to show ads to people based on their interests and habits?
A) Keyword targeting
B) Placement targeting
C) Audience targeting
D) Location targeting
Answer: C
Explanation: Audience targeting lets advertisers reach users based on their interests, behaviors, and demographics, enabling more personalized and effective ad delivery.
3. What is the maximum file size allowed for image ads in Google Display campaigns?
A) 150 KB
B) 300 KB
C) 500 KB
D) 1 MB
Answer: B
Explanation: Google Display Network allows image ads up to 300 KB in file size to ensure fast loading and better user experience across different devices.
4. Which ad format is NOT supported in Google Display Ads?
A) Responsive ads
B) Text ads
C) Video ads
D) Flash ads
Answer: D
Explanation: Flash ads are deprecated due to compatibility and security issues, while Google Display Ads support responsive, text, and video formats.
5. How does frequency capping help in display campaigns?
A) Limits how often ads appear to the same user
B) Increases ad impressions for new users
C) Controls the number of ads on one page
D) Limits ads by time of day
Answer: A
Explanation: Frequency capping restricts how many times the same user sees an ad within a set time frame to prevent ad fatigue and improve campaign effectiveness.
6. What is the recommended aspect ratio for most Google Display image ads?
A) 16:9
B) 4:3
C) 1:1
D) 3:2
Answer: A
Explanation: The 16:9 aspect ratio is commonly recommended for responsive and image ads because it fits well across various screen sizes and placements.
7. Which bidding strategy focuses on maximizing conversions within a set budget?
A) Manual CPC
B) Target ROAS
C) Maximize Conversions
D) CPM bidding
Answer: C
Explanation: Maximize Conversions automatically sets bids to get the most conversions possible within the advertiser’s budget.
8. What is the main advantage of responsive display ads?
A) Fixed size on all devices
B) Automatically adjust size, appearance, and format
C) Only show on mobile devices
D) Use only text and no images
Answer: B
Explanation: Responsive display ads adapt automatically to fit available ad spaces across different devices and formats, increasing reach and flexibility.
9. Which report helps you understand which placements are driving conversions?
A) Audience report
B) Placement report
C) Search terms report
D) Demographics report
Answer: B
Explanation: The placement report shows where your ads appeared on the Display Network and which placements generated conversions or clicks.
10. What does the Google Display Network (GDN) include?
A) Only Google Search results
B) Websites, apps, and YouTube
C) Only mobile apps
D) Only Gmail inbox
Answer: B
Explanation: The GDN is a vast network that includes millions of websites, apps, and YouTube channels where display ads can appear.
11. What is “remarketing” in Google Display Advertising?
A) Targeting ads based on users’ past interactions with your site
B) Displaying ads only to new visitors
C) Using keywords for ad targeting
D) Showing ads during specific times
Answer: A
Explanation: Remarketing targets users who have previously visited your site or app, encouraging them to return and complete a desired action.
12. Which of the following is NOT a type of audience targeting in Google Display Ads?
A) In-market audiences
B) Custom Intent audiences
C) Keyword match audiences
D) Life event targeting
Answer: C
Explanation: Keyword match is mainly used in search campaigns, while audience targeting options include in-market, custom intent, and life events for Display campaigns.
13. What is the purpose of the Google Display Ad preview tool?
A) To edit ad copy
B) To see how ads look before publishing
C) To create new campaigns
D) To monitor ad spend
Answer: B
Explanation: The preview tool lets advertisers view their ads as they would appear on the Display Network, ensuring the creative looks correct across devices.
14. What does CPM bidding mean?
A) Cost per click
B) Cost per mille (thousand impressions)
C) Cost per conversion
D) Cost per view
Answer: B
Explanation: CPM stands for cost per mille and charges advertisers based on every thousand ad impressions served.
15. How can placement exclusions benefit your campaign?
A) Increase impressions
B) Remove unwanted sites or apps where ads shouldn’t appear
C) Lower ad bids
D) Target new audiences
Answer: B
Explanation: Placement exclusions allow advertisers to block specific websites or apps that are irrelevant or underperforming, improving overall campaign efficiency.
16. What is the benefit of targeting “Similar Audiences”?
A) Reach people who recently visited your website
B) Reach new users similar to your existing customers
C) Target based on geographic location
D) Target specific keywords
Answer: B
Explanation: Similar Audiences help expand reach by targeting users whose behavior resembles your current site visitors or customers, potentially increasing conversions.
17. Which metric indicates how engaging your display ad is?
A) CTR (Click-through rate)
B) Bounce rate
C) Impressions
D) Conversion rate
Answer: A
Explanation: CTR measures the percentage of users who clicked on the ad after seeing it, indicating how engaging and relevant the ad is to viewers.
18. What does “viewability” measure in display advertising?
A) Number of clicks
B) Whether an ad was actually seen by a user
C) Total impressions served
D) Conversion rate
Answer: B
Explanation: Viewability tracks if an ad was in a visible portion of the screen long enough to be seen, which is crucial for measuring true ad exposure.
19. Which format is best suited for storytelling or detailed product demos on Google Display?
A) Image ads
B) Responsive ads
C) Video ads
D) Text ads
Answer: C
Explanation: Video ads are effective for storytelling and demonstrating products with richer, more engaging content than static images or text.
20. What is an important best practice when creating Google Display Ads?
A) Use multiple call-to-action buttons
B) Keep ad copy and images simple and clear
C) Avoid using brand logos
D) Use only black and white colors
Answer: B
Explanation: Clear, simple ad copy and strong visuals improve user understanding and engagement, leading to higher performance.
21. What role do “landing pages” play in Google Display Advertising?
A) They show the ad
B) They are the destination where users arrive after clicking the ad
C) They control ad placement
D) They limit audience targeting
Answer: B
Explanation: Landing pages are crucial as they are the first page users see after clicking an ad and must be relevant to the ad content to maximize conversions.
22. How does geographic targeting work in Google Display campaigns?
A) Target users by their internet speed
B) Target users based on their physical location
C) Target users by language only
D) Target based on device type
Answer: B
Explanation: Geographic targeting allows advertisers to show ads to users in specific countries, regions, or cities, ensuring relevance and efficient budget use.
23. Which Google tool can help you generate responsive display ads quickly?
A) Google Ads Editor
B) Google Web Designer
C) Google Ads Auto-Ads
D) Google Ads Asset Library
Answer: D
Explanation: The Asset Library helps create and store images, logos, and headlines that can be used to build responsive display ads easily.
24. What is the importance of ad extensions in display advertising?
A) Increase ad text length
B) Add additional links and information to ads
C) Only for search ads, not display
D) Increase bid prices
Answer: C
Explanation: Ad extensions are primarily for search ads and are not used in display advertising, where visuals and layouts differ.
25. Which setting helps limit ad delivery during certain hours?
A) Frequency capping
B) Ad scheduling
C) Bid adjustments
D) Demographic targeting
Answer: B
Explanation: Ad scheduling lets advertisers choose specific days and times when their ads will be shown, optimizing budget based on user activity patterns.
26. What does “smart bidding” use to optimize your bids?
A) Manual settings only
B) Historical data and machine learning
C) Fixed CPC bids
D) Random selection
Answer: B
Explanation: Smart bidding uses machine learning and historical data to automatically adjust bids for better performance toward campaign goals.
27. Which of the following is a valid targeting method on Google Display Ads?
A) Social media followers
B) Keywords related to the user’s recent search behavior
C) Television ratings
D) Radio listeners
Answer: B
Explanation: Google uses keywords to match ads with relevant web pages and user interests, improving targeting accuracy on the Display Network.
28. What is the ideal frequency cap setting for most display campaigns?
A) Unlimited
B) 1-3 times per week per user
C) 10 times per day per user
D) 100 impressions per user
Answer: B
Explanation: Limiting ads to 1-3 impressions per user weekly helps avoid overexposure and ad fatigue, balancing reach and user experience.
29. Why is conversion tracking important in Google Display Ads?
A) To track ad impressions only
B) To measure actions users take after interacting with ads
C) To increase ad budget
D) To generate random clicks
Answer: B
Explanation: Conversion tracking measures if users complete desired actions (like purchases or sign-ups), allowing advertisers to assess campaign effectiveness.
30. What is a key advantage of using Google Display campaigns over only search campaigns?
A) Lower cost per click
B) Ability to visually engage and build brand awareness
C) Only for local businesses
D) Only works on mobile devices
Answer: B
Explanation: Display campaigns use images, videos, and interactive formats to visually engage users, increasing brand awareness beyond search intent.
31. What does “placement targeting” mean in Google Display campaigns?
A) Choosing specific websites or apps to show your ads
B) Selecting user demographics
C) Setting budget limits
D) Using keywords for ad targeting
Answer: A
Explanation: Placement targeting lets advertisers select exact websites, apps, or YouTube channels within the Google Display Network where they want their ads to appear, giving more control over ad placements.
32. How can advertisers ensure ads are mobile-friendly on the Display Network?
A) Use only text ads
B) Use responsive ads that adapt to screen sizes
C) Avoid video ads
D) Limit ads to desktop users
Answer: B
Explanation: Responsive ads automatically adjust size, format, and appearance to fit mobile and desktop screens, ensuring ads look good and perform well on all devices.
33. Which type of audience targeting is best for reaching users ready to make a purchase?
A) Affinity audiences
B) In-market audiences
C) Life event audiences
D) Custom affinity audiences
Answer: B
Explanation: In-market audiences consist of users actively researching or intending to buy products or services, making them ideal for targeting ready-to-convert customers.
34. How can advertisers use “custom intent audiences”?
A) Target users based on their recent search behavior and interests
B) Target people in specific countries only
C) Target people who like certain social media pages
D) Target only users who visited the advertiser’s site
Answer: A
Explanation: Custom intent audiences let advertisers define keywords, URLs, or apps related to products or services, allowing precise targeting of users showing purchase intent.
35. What is the recommended image resolution for high-quality display ads?
A) 72 dpi
B) 300 dpi
C) 600 dpi
D) 1200 dpi
Answer: A
Explanation: For web and display ads, 72 dpi (dots per inch) is standard for optimal balance between image quality and fast loading on digital screens.
36. What role does “View-through conversions” play in Display Ads reporting?
A) Conversions after a user clicks an ad
B) Conversions after a user sees but does not click the ad
C) Impressions counting only
D) Total clicks on ads
Answer: B
Explanation: View-through conversions track users who saw an ad but didn’t click it immediately, then later completed a conversion, highlighting the brand awareness impact of display ads.
37. How can advertisers improve ad relevance on the Google Display Network?
A) Use generic images and text
B) Tailor ads to specific audience interests and placements
C) Increase bid amounts only
D) Use the same ad for all campaigns
Answer: B
Explanation: Customizing ad creatives and targeting based on audience interests and specific placements increases relevance, improving engagement and campaign results.
38. What is “smart display campaigns”?
A) Manual bidding with limited automation
B) Fully automated campaigns using machine learning to optimize targeting, bidding, and creatives
C) Campaigns targeting only mobile devices
D) Search-only campaigns
Answer: B
Explanation: Smart display campaigns automate targeting, bidding, and ad creation by leveraging machine learning to drive better performance with minimal manual setup.
39. What is the maximum number of headlines you can add in a responsive display ad?
A) 5
B) 10
C) 15
D) 20
Answer: C
Explanation: Responsive display ads allow up to 15 headlines to test different messaging combinations automatically for better performance.
40. What happens when your display ad is disapproved?
A) The ad shows but at a lower priority
B) The ad will not be served until the issue is fixed
C) The ad automatically gets reapproved after 24 hours
D) The ad is shown only on mobile
Answer: B
Explanation: Disapproved ads violate Google’s policies and will not run until the advertiser corrects the issues and resubmits the ad for review.
41. Which bidding strategy focuses on maximizing the value of conversions?
A) Maximize clicks
B) Target CPA
C) Target ROAS
D) Manual CPC
Answer: C
Explanation: Target ROAS (Return on Ad Spend) bidding aims to maximize the total conversion value within your budget by adjusting bids based on expected returns.
42. Which device type tends to have higher engagement rates for display ads?
A) Desktop computers
B) Mobile devices
C) Tablets only
D) All devices perform the same
Answer: B
Explanation: Mobile devices typically show higher engagement rates due to greater usage and immediate accessibility, making mobile optimization critical for display campaigns.
43. What is the benefit of “dynamic remarketing” on Google Display Ads?
A) Showing the same generic ad to all users
B) Showing personalized ads featuring products users viewed on your site
C) Targeting new users only
D) Increasing daily budget automatically
Answer: B
Explanation: Dynamic remarketing uses product feeds to show ads featuring exact products users previously viewed, improving relevance and increasing chances of conversion.
44. Which metric measures the number of times your ad is shown per user?
A) Impression share
B) Frequency
C) Click-through rate
D) Conversion rate
Answer: B
Explanation: Frequency measures how often a unique user sees your ad within a specific time, helping optimize ad exposure and prevent fatigue.
45. Which targeting option allows advertisers to exclude specific demographics?
A) Placement targeting
B) Demographic targeting
C) Remarketing lists
D) Keyword targeting
Answer: B
Explanation: Demographic targeting enables advertisers to include or exclude users by age, gender, parental status, or household income to better reach the intended audience.
46. Why is ad rotation important in Display campaigns?
A) It cycles different ads to find the best performer
B) It increases bid prices
C) It targets new users only
D) It reduces ad frequency
Answer: A
Explanation: Ad rotation allows multiple ads to be shown and tested, enabling Google to optimize for the best performing creatives.
47. Which of the following is NOT a supported format for video ads on Google Display Network?
A) In-stream ads
B) Bumper ads
C) Flash video ads
D) Outstream ads
Answer: C
Explanation: Flash video ads are obsolete and unsupported; Google supports in-stream, bumper, and outstream video ads.
48. How does Google determine which ads to show on the Display Network?
A) Only by highest bid
B) By bid amount, quality, and relevance of the ad and landing page
C) By random selection
D) Only by keyword targeting
Answer: B
Explanation: Google uses an auction system that balances bid amount, ad quality, and relevance to select the most appropriate ads for each placement.
49. Which Google tool helps analyze competitors’ display ads?
A) Google Analytics
B) Google Ads Preview and Diagnosis tool
C) Google Keyword Planner
D) Google Ad Library
Answer: D
Explanation: Google Ad Library allows users to view ads run by competitors, including display ads, useful for competitive research.
50. What does “placement reports” help advertisers understand?
A) User demographics only
B) Which placements their ads appeared on and performance of those placements
C) Budget spent per campaign
D) How to create new ads
Answer: B
Explanation: Placement reports detail where ads were shown on the Display Network and provide performance data, helping advertisers optimize targeting.
51. Which is NOT a best practice for image ads on the Display Network?
A) Use high-contrast colors
B) Include clear branding
C) Use minimal text
D) Use overly complex backgrounds
Answer: D
Explanation: Overly complex backgrounds distract from the message; simple and clear visuals help ads stand out and communicate effectively.
52. What’s the difference between “Standard” and “Accelerated” ad delivery?
A) Standard spreads ads evenly over the day, accelerated spends the budget quickly
B) Standard shows ads only on desktop, accelerated on mobile
C) Standard is cheaper than accelerated
D) Standard only shows ads on weekends
Answer: A
Explanation: Standard delivery distributes your ad budget evenly throughout the day, while accelerated delivery spends budget as fast as possible, risking early depletion.
53. How can advertisers use “placement exclusions” to improve campaign performance?
A) Increase ad frequency
B) Remove placements that generate low-quality traffic or irrelevant clicks
C) Raise bids on all placements
D) Target new keywords
Answer: B
Explanation: Placement exclusions block sites or apps that don’t perform well or are irrelevant, improving ROI by focusing budget on quality placements.
54. What type of targeting allows you to reach people who recently moved or changed jobs?
A) Life event targeting
B) Custom affinity targeting
C) Demographic targeting
D) In-market targeting
Answer: A
Explanation: Life event targeting helps advertisers reach users undergoing significant life changes, like moving or career changes, which influence buying behavior.
55. Why is it important to have a clear call-to-action (CTA) in display ads?
A) It makes ads longer
B) It directs users toward the desired next step, increasing conversion likelihood
C) It reduces ad impressions
D) It increases bid amounts
Answer: B
Explanation: A clear CTA guides users on what to do next, such as “Buy Now” or “Learn More,” improving ad effectiveness and conversion rates.
56. What is the maximum number of images you can upload for a responsive display ad?
A) 5
B) 10
C) 15
D) 20
Answer: B
Explanation: Advertisers can upload up to 15 images for responsive display ads, which Google tests and combines with headlines and descriptions.
57. How does Google optimize responsive display ads?
A) Shows all ads equally
B) Uses machine learning to combine assets for best performance
C) Randomly selects ads
D) Uses only the first asset provided
Answer: B
Explanation: Google’s machine learning automatically tests and combines different headlines, images, and descriptions to create the most effective ads.
58. What is a “click conversion”?
A) A user seeing an ad
B) A user clicking an ad and then completing a desired action like purchase or signup
C) A user sharing an ad
D) A user bookmarking an ad
Answer: B
Explanation: Click conversion occurs when a user clicks an ad and later completes a valuable action tracked by the advertiser.
59. How can demographic targeting enhance Google Display Ads?
A) By allowing targeting or exclusion based on age, gender, or parental status
B) By increasing bids automatically
C) By targeting specific keywords
D) By showing ads only on YouTube
Answer: A
Explanation: Demographic targeting helps reach or exclude users based on age, gender, parental status, or income, ensuring ads reach the most relevant audiences.
60. Which Google policy is critical to comply with for display ads?
A) Prohibition of misleading content and adult content restrictions
B) Mandatory use of black text on white background
C) Only using stock photos
D) Ads must not contain logos
Answer: A
Explanation: Google’s policies require ads to avoid misleading content, inappropriate material, and adhere to content guidelines to maintain a safe advertising environment.
61. What is the primary advantage of using responsive display ads?
A) Fixed size ads only
B) Automatically adjust size, appearance, and format across devices
C) Show only text ads
D) Require manual resizing for each placement
Answer: B
Explanation: Responsive display ads adapt to various ad spaces and device types by automatically adjusting size and format, increasing reach and improving user experience.
62. What is an effective way to measure the success of a Google Display campaign?
A) Number of ad impressions only
B) Click-through rate (CTR) and conversion tracking
C) Number of ads created
D) Total budget spent
Answer: B
Explanation: CTR shows how often people click your ads, and conversion tracking reveals whether those clicks lead to desired actions, giving a complete picture of campaign effectiveness.
63. Which option best describes “frequency capping” in display advertising?
A) Limiting how often an ad is shown to the same user
B) Increasing ad budget automatically
C) Displaying ads only at certain times
D) Changing ad copy frequently
Answer: A
Explanation: Frequency capping limits the number of times a single user sees the same ad, preventing ad fatigue and improving user experience.
64. What is the benefit of using “similar audiences” in Google Display campaigns?
A) Targeting users identical to your current customers
B) Targeting users who share behaviors and interests with your remarketing lists
C) Targeting only new users
D) Showing ads only on YouTube
Answer: B
Explanation: Similar audiences allow advertisers to reach new potential customers who have similar online behavior to their existing remarketing audience, expanding reach effectively.
65. How can advertisers use “topic targeting” on the Google Display Network?
A) Selecting specific interests of users
B) Targeting websites and pages related to selected topics
C) Excluding placements with low performance
D) Targeting based on user location
Answer: B
Explanation: Topic targeting lets advertisers show ads on webpages relevant to chosen subjects, helping ads appear in contextually appropriate environments.
66. What does “ad relevance” impact in a Google Display campaign?
A) The frequency of ads shown
B) The quality score and cost per click
C) The number of headlines allowed
D) The number of ad impressions
Answer: B
Explanation: High ad relevance improves quality score, leading to lower costs and better ad placement, increasing the overall campaign efficiency.
67. How does Google Ads help prevent showing ads on inappropriate content?
A) Manual review of all ads
B) Using automated content filters and placement exclusions
C) Ignoring ad placement requests
D) Showing ads only on Google-owned sites
Answer: B
Explanation: Google employs automated filters and allows advertisers to exclude specific placements or categories to prevent ads from appearing alongside inappropriate or irrelevant content.
68. What is the purpose of using “call-to-action” (CTA) buttons in display ads?
A) To increase ad size
B) To direct users toward the desired action, like signing up or purchasing
C) To show more images
D) To increase ad load time
Answer: B
Explanation: CTA buttons provide clear instructions on what the user should do next, improving engagement and conversion rates.
69. Which metric indicates the percentage of people who clicked your ad after seeing it?
A) Conversion rate
B) Click-through rate (CTR)
C) Impression share
D) Bounce rate
Answer: B
Explanation: CTR measures the ratio of clicks to impressions, showing how effectively your ad generates interest and traffic.
70. What is the role of “audience insights” in Google Display campaigns?
A) To generate new keywords
B) To analyze audience demographics and behaviors for better targeting
C) To automatically increase bids
D) To schedule ads
Answer: B
Explanation: Audience insights help advertisers understand who interacts with their ads, enabling more precise and effective targeting strategies.
71. How do “placement bids” work on the Display Network?
A) Advertisers set bids for each placement individually
B) Bids are set only at the campaign level
C) Bids cannot be adjusted by placement
D) Bids are automatically fixed by Google
Answer: A
Explanation: Placement bids allow advertisers to increase or decrease bids for specific websites or apps to optimize ad spend on better-performing placements.
72. What is a “conversion tracking tag”?
A) A script placed on your website to track user actions after clicking ads
B) An ad format
C) A keyword list
D) A type of bid strategy
Answer: A
Explanation: Conversion tracking tags collect data on user actions such as purchases or signups, allowing advertisers to measure campaign effectiveness.
73. Which type of campaign is best for reaching users across websites, apps, and Gmail?
A) Search campaign
B) Display campaign
C) Video campaign
D) Shopping campaign
Answer: B
Explanation: Display campaigns show ads across a wide range of Google properties including websites, mobile apps, and Gmail inboxes.
74. Why should advertisers avoid using too much text in image ads?
A) Text reduces loading speed
B) Ads with too much text perform worse and may be disapproved
C) Text makes ads more expensive
D) Text reduces image resolution
Answer: B
Explanation: Google recommends minimal text in images to keep ads visually appealing and avoid disapproval due to policy violations.
75. How can advertisers use “geotargeting” in Display campaigns?
A) Target users based on their geographic location
B) Target users by their browser type
C) Target users by device model
D) Target only users with Gmail accounts
Answer: A
Explanation: Geotargeting focuses ad delivery on users in specific countries, regions, cities, or even postal codes to maximize relevance.
76. What is the benefit of using “automated bidding” strategies?
A) Requires manual bid adjustments
B) Uses machine learning to optimize bids for specific goals like conversions or ROAS
C) Limits ad impressions
D) Disables audience targeting
Answer: B
Explanation: Automated bidding helps advertisers reach campaign goals by adjusting bids in real-time using Google’s machine learning algorithms.
77. Which ad format can include interactive elements like forms or games?
A) Static image ads
B) HTML5 ads
C) Text ads
D) Bumper ads
Answer: B
Explanation: HTML5 ads support rich media and interactive elements, providing engaging experiences beyond static images or videos.
78. What is “remarketing” in the context of Google Display Ads?
A) Showing ads only to new users
B) Showing ads to users who have previously interacted with your website or app
C) Targeting users by demographics only
D) Increasing bid prices
Answer: B
Explanation: Remarketing targets users who have visited your website or used your app before, encouraging them to return and complete a conversion.
79. How can “exclusion lists” improve campaign performance?
A) By increasing ad frequency
B) By excluding placements or audiences that are low-performing or irrelevant
C) By adding new keywords
D) By raising daily budgets
Answer: B
Explanation: Exclusion lists help remove poor-performing placements or irrelevant audiences to improve overall campaign ROI.
80. What is a “landing page experience”?
A) The time users spend on the ad
B) How relevant, useful, and user-friendly your website page is after a user clicks your ad
C) The number of clicks an ad gets
D) The ad’s position on the page
Answer: B
Explanation: Landing page experience influences ad rank and quality score; better experiences improve conversions and reduce costs.
81. How do “automated rules” help manage Google Display campaigns?
A) They automatically pause or adjust campaigns based on performance metrics
B) They create new ads automatically
C) They adjust keywords in real time
D) They prevent ads from showing
Answer: A
Explanation: Automated rules let advertisers set conditions to automatically pause, enable, or change bids in campaigns based on performance thresholds.
82. Which Google tool allows previewing your display ads without affecting metrics?
A) Google Ads Editor
B) Ads Preview and Diagnosis Tool
C) Google Analytics
D) Google Trends
Answer: B
Explanation: The Ads Preview and Diagnosis Tool shows how your ads appear in real-time search results and display placements without generating impressions or clicks.
83. What is “engagement rate” in the context of video display ads?
A) Percentage of users who watched the full video
B) Percentage of users who clicked or interacted with the video ad
C) Number of times the ad was shown
D) Number of comments on the video
Answer: B
Explanation: Engagement rate measures how many viewers actively interact with video ads by clicking, liking, or sharing, indicating ad effectiveness.
84. How does “device targeting” improve ad performance?
A) By showing ads only on desktop
B) By customizing bids and creatives for specific device types like mobile, desktop, or tablet
C) By limiting impressions
D) By excluding video ads
Answer: B
Explanation: Device targeting allows advertisers to tailor ads and bids based on the device, optimizing user experience and campaign efficiency.
85. What should advertisers consider when creating ads for the Display Network?
A) Use complicated visuals and long text
B) Clear message, strong visuals, and a compelling call-to-action
C) Avoid branding
D) Use only black and white images
Answer: B
Explanation: Clear, visually appealing ads with strong branding and a clear call-to-action help capture attention and drive conversions on the Display Network.
