Google AdWords Shopping Advertising Exam Practice Test
Are you preparing for the Google AdWords Shopping Advertising Exam and looking for a reliable, comprehensive practice test to boost your confidence? Look no further! At ExamSage.com, we provide a high-quality Google AdWords Shopping Advertising Exam practice test designed to help you master the essential concepts and pass your certification exam with flying colors.
What Is the Google AdWords Shopping Advertising Exam?
The Google AdWords Shopping Advertising Exam is a professional certification offered by Google that validates your expertise in managing and optimizing Shopping campaigns on Google Ads. Passing this exam demonstrates your proficiency in leveraging Google’s Shopping Ads platform to increase product visibility, attract the right customers, and maximize return on investment (ROI). Whether you’re a digital marketer, e-commerce specialist, or advertising professional, this certification can significantly enhance your credibility and career prospects.
What Will You Learn?
Our comprehensive practice exam is carefully crafted to cover every critical topic included in the official Google AdWords Shopping Advertising Exam syllabus. By practicing with our exam questions, you will gain a deep understanding of:
Setting up and managing Google Shopping campaigns effectively
Product data feed optimization and best practices
Bidding strategies and budget management for Shopping ads
Performance measurement and conversion tracking
Using Google Merchant Center and troubleshooting feed issues
Leveraging advanced features such as Smart Shopping campaigns and dynamic remarketing
Understanding policies and compliance to ensure your ads meet Google’s standards
Each question is accompanied by detailed explanations to help you grasp not only the correct answers but also the reasoning behind them. This method enhances your learning experience and prepares you for real-world campaign management challenges.
Why Choose ExamSage.com?
At ExamSage.com, we are committed to providing high-quality, updated, and reliable exam preparation resources. Our Google AdWords Shopping Advertising Exam practice test is developed by subject-matter experts with years of experience in digital marketing and Google Ads management. We ensure that the content is current with Google’s latest exam guidelines and industry best practices.
By using ExamSage.com’s practice tests, you benefit from:
Realistic exam simulations that mimic the format and difficulty of the official exam
In-depth explanations for every question to reinforce your understanding
Convenient online access anytime, anywhere on multiple devices
A user-friendly interface designed for focused, efficient study
Get Ready to Pass the Google AdWords Shopping Advertising Exam
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Sample Questions and Answers
✅ 1. What is the main purpose of Google Shopping Ads?
A) To increase social media engagement
B) To promote apps through the Play Store
C) To display product listings directly in search results
D) To generate leads via email marketing
Answer: C) To display product listings directly in search results
Explanation: Google Shopping Ads show product images, prices, and merchant names directly on the search results page, helping users quickly compare products and make purchasing decisions.
✅ 2. What is a product feed in Google Shopping?
A) A customer data file
B) A structured file with product details
C) A list of keywords for SEO
D) An RSS feed of competitor websites
Answer: B) A structured file with product details
Explanation: A product feed contains essential attributes like title, price, description, and availability. It must be uploaded to the Google Merchant Center for your Shopping Ads to be eligible.
✅ 3. Where do you upload your product feed for Shopping Ads?
A) Google Ads directly
B) Google Analytics
C) Google Merchant Center
D) Google Business Profile
Answer: C) Google Merchant Center
Explanation: The Google Merchant Center is where retailers upload product data feeds. This data syncs with Google Ads to create Shopping campaigns.
✅ 4. Which of the following is NOT required in a Shopping feed?
A) Product ID
B) Product title
C) Meta description
D) Product image link
Answer: C) Meta description
Explanation: Shopping feeds require structured product information such as ID, title, image, and price—not meta descriptions.
✅ 5. What bidding strategy is commonly used in Smart Shopping campaigns?
A) Manual CPC
B) Target CPA
C) Maximize Clicks
D) Maximize Conversion Value
Answer: D) Maximize Conversion Value
Explanation: Smart Shopping campaigns use automated bidding strategies like Maximize Conversion Value to optimize performance based on real-time signals.
✅ 6. What is the role of GTIN in Shopping Ads?
A) Increases keyword ranking
B) Enhances data quality and matching
C) Improves site speed
D) Replaces product titles
Answer: B) Enhances data quality and matching
Explanation: The Global Trade Item Number (GTIN) uniquely identifies products and helps Google match ads to relevant search queries more effectively.
✅ 7. Which network does Google Shopping Ads appear on?
A) Display Network
B) Gmail Network
C) Search Network and Google Shopping Tab
D) YouTube only
Answer: C) Search Network and Google Shopping Tab
Explanation: Shopping ads appear in Google Search, the Shopping tab, and in the Images section—mainly targeting users with high buying intent.
✅ 8. What happens if your product feed has errors?
A) Google automatically fixes them
B) The products are flagged but still shown
C) The affected products are disapproved
D) It boosts ad performance
Answer: C) The affected products are disapproved
Explanation: Google Merchant Center disapproves products with feed errors, preventing them from appearing in Shopping Ads until the issues are fixed.
✅ 9. How often should a product feed be updated?
A) Once a year
B) Every 30 days
C) Daily
D) Every 6 months
Answer: C) Daily
Explanation: Google recommends updating product feeds at least once every 24 hours to reflect real-time price and availability.
✅ 10. What attribute is used to group products in campaigns?
A) Budget
B) Product type
C) Conversion rate
D) Ad text
Answer: B) Product type
Explanation: Product type allows advertisers to categorize and structure products logically for better campaign targeting and bidding.
✅ 11. What is the benefit of custom labels in Shopping campaigns?
A) They increase budget limits
B) Used for detailed reporting and bidding segmentation
C) Add promotional text
D) Allow for audience targeting
Answer: B) Used for detailed reporting and bidding segmentation
Explanation: Custom labels let you group products by custom attributes like profit margin, seasonality, or bestsellers for better campaign control.
✅ 12. What data is required for each product in a Shopping feed?
A) SKU, product size, customer reviews
B) ID, title, image link, price, availability
C) Brand slogan, customer history
D) Campaign goal, location, campaign name
Answer: B) ID, title, image link, price, availability
Explanation: These core attributes ensure Google can correctly display and match your product ads with relevant searches.
✅ 13. Which setting controls when your ads show in Google Shopping?
A) Bid strategy
B) Search term match
C) Negative keywords
D) Product groups and bids
Answer: D) Product groups and bids
Explanation: Shopping campaigns don’t use keywords. Instead, product groups and bids determine which ads appear for specific searches.
✅ 14. How does Google match Shopping ads to search queries?
A) By keyword lists
B) By campaign goal
C) By relevance of product data
D) By website content
Answer: C) By relevance of product data
Explanation: Google uses your feed’s content—especially the product title and description—to match ads to relevant user searches.
✅ 15. What is the primary metric to track Shopping ad profitability?
A) CTR
B) ROAS
C) Impression share
D) Quality Score
Answer: B) ROAS
Explanation: Return on Ad Spend (ROAS) indicates the revenue generated per dollar spent and is crucial for measuring Shopping campaign success.
✅ 16. What’s the best way to test performance of different product categories?
A) Use different ad extensions
B) A/B test landing pages
C) Segment campaigns by product type
D) Use manual bids for all
Answer: C) Segment campaigns by product type
Explanation: Segmentation by category or product type allows for focused bidding and reporting, helping optimize performance.
✅ 17. Which tool helps you identify issues in your Shopping campaigns?
A) Google Analytics
B) Keyword Planner
C) Diagnostics tab in Merchant Center
D) Google Trends
Answer: C) Diagnostics tab in Merchant Center
Explanation: The Diagnostics tab shows feed errors, account issues, and disapprovals that can affect ad delivery.
✅ 18. What’s one advantage of Smart Shopping campaigns?
A) You can control keywords manually
B) You manage all devices separately
C) Automation simplifies bidding and placements
D) Shopping ads are paused on weekends
Answer: C) Automation simplifies bidding and placements
Explanation: Smart Shopping campaigns automate bidding and placements using machine learning to maximize conversions or conversion value.
✅ 19. Which of the following would be a good use for a custom label?
A) Gender
B) Seasonal sale
C) Price
D) Country of origin
Answer: B) Seasonal sale
Explanation: Custom labels help you group products based on custom business logic like promotions, bestsellers, or seasonal timing.
✅ 20. What is a Merchant Center suspension usually caused by?
A) Too much traffic
B) Too many product variants
C) Policy violations in feed or site
D) High ROAS
Answer: C) Policy violations in feed or site
Explanation: Suspensions often result from misrepresentation, incorrect product data, or non-compliance with Google Shopping policies.
✅ 21. How many custom labels can be used per item in a Shopping feed?
A) 1
B) 3
C) 5
D) Unlimited
Answer: C) 5
Explanation: Google allows up to five custom labels (0–4) per product for segmentation and campaign management.
✅ 22. What is the role of negative keywords in Shopping campaigns?
A) Increase impressions
B) Reduce bounce rate
C) Prevent ads from appearing for irrelevant searches
D) Improve product descriptions
Answer: C) Prevent ads from appearing for irrelevant searches
Explanation: Negative keywords help filter out low-intent or unrelated queries, improving ad performance and ROAS.
✅ 23. What happens if a product has missing required attributes in the feed?
A) It ranks lower
B) It’s shown with warning
C) It is disapproved and won’t serve
D) It receives more impressions
Answer: C) It is disapproved and won’t serve
Explanation: Products missing required data won’t show in Shopping Ads until the feed is corrected.
✅ 24. Which campaign type combines Shopping and display remarketing?
A) Standard Shopping
B) Smart Shopping
C) Local Inventory Ads
D) Performance Max
Answer: B) Smart Shopping
Explanation: Smart Shopping campaigns combine standard shopping features with display remarketing across Google networks.
✅ 25. What does a high CTR in Shopping Ads typically indicate?
A) Low product quality
B) Poor pricing strategy
C) Strong relevance to user search
D) High ad budget
Answer: C) Strong relevance to user search
Explanation: High click-through rates show that your product listings are relevant and appealing to users’ queries.
✅ 26. What is the function of the ‘promotion_id’ attribute in product feeds?
A) Identifies price errors
B) Displays a discount badge
C) Links products to special promotions
D) Hides low-performing products
Answer: C) Links products to special promotions
Explanation: ‘promotion_id’ associates products with Merchant Promotions, showing discounts directly in Shopping Ads.
✅ 27. What tool is best for tracking Shopping Ad conversions?
A) Google Search Console
B) Google Ads conversion tracking
C) YouTube Analytics
D) Google Merchant Center reports
Answer: B) Google Ads conversion tracking
Explanation: To optimize campaigns effectively, you must install conversion tracking via Google Ads to measure purchases and actions.
✅ 28. What’s a recommended title format in Shopping Ads?
A) Abstract, short phrases
B) Brand + Model + Product Type + Attributes
C) Just product ID
D) Catchy slogans
Answer: B) Brand + Model + Product Type + Attributes
Explanation: Descriptive and structured titles help Google match your ads with relevant queries more accurately.
✅ 29. What effect does a poor landing page experience have on Shopping Ads?
A) Increases conversion rates
B) Boosts impressions
C) Reduces Quality Score and ad performance
D) Triggers lower bounce rate
Answer: C) Reduces Quality Score and ad performance
Explanation: A bad user experience (e.g., slow load time, lack of product info) can hurt ad relevance and reduce campaign success.
✅ 30. How can you optimize Shopping campaigns during the holiday season?
A) Lower bids
B) Pause low-performing products
C) Increase budget, use custom labels, and run promotions
D) Reduce feed size
Answer: C) Increase budget, use custom labels, and run promotions
Explanation: During peak seasons, scaling budgets and using promotional labels helps capitalize on high shopping intent and drive more sales.
✅ 31. What attribute is critical for apparel products in certain countries like the US and UK?
A) Shipping label
B) Gender
C) Product ID
D) Currency type
Answer: B) Gender
Explanation: For apparel products in the US, UK, and other specific countries, Google requires attributes like gender, size, and age group to categorize and match items accurately.
✅ 32. What is a key benefit of using a supplemental feed?
A) To replace your primary product data
B) To create new Merchant Center accounts
C) To add or override specific attributes in the main feed
D) To enhance Google My Business rankings
Answer: C) To add or override specific attributes in the main feed
Explanation: Supplemental feeds allow you to enrich or modify your primary product data without having to alter the main feed structure.
✅ 33. In Shopping campaigns, how does Google decide ad placement?
A) Manual keyword targeting
B) Feed quality and bid
C) Time of day only
D) Social media engagement
Answer: B) Feed quality and bid
Explanation: Shopping Ads rely on the relevance of your product data and the competitiveness of your bid to determine where and how your ad is placed.
✅ 34. Why are high-quality product images important for Shopping ads?
A) They improve feed download time
B) They help in website indexing
C) They attract clicks and improve user engagement
D) Google penalizes low-resolution images with suspensions
Answer: C) They attract clicks and improve user engagement
Explanation: Visual appeal directly impacts CTR. High-resolution, clean product images encourage users to engage and convert.
✅ 35. What is the minimum image size recommended for non-apparel products?
A) 100×100 pixels
B) 200×200 pixels
C) 250×250 pixels
D) 800×800 pixels
Answer: C) 250×250 pixels
Explanation: Google recommends a minimum of 250×250 pixels for non-apparel products to ensure clarity and quality of display.
✅ 36. Which campaign type replaced Smart Shopping and Local campaigns in 2023?
A) Responsive Display
B) Discovery
C) Performance Max
D) Enhanced CPC
Answer: C) Performance Max
Explanation: Performance Max campaigns now unify Smart Shopping and Local campaigns, providing automation across all Google inventory.
✅ 37. Which attribute helps indicate whether a product is new or used?
A) Age group
B) Condition
C) Label
D) Inventory status
Answer: B) Condition
Explanation: The ‘condition’ attribute must be used to specify whether a product is new, refurbished, or used—critical for compliance and accurate ad targeting.
✅ 38. Which of the following is a required attribute for every Shopping product?
A) Product SKU
B) Description
C) Promotion badge
D) Review score
Answer: B) Description
Explanation: A descriptive summary of the product is required to inform potential customers and help Google understand the product for matching.
✅ 39. What tool allows you to preview how your Shopping ads appear to users?
A) Ad Preview and Diagnosis Tool
B) Google Search Console
C) Google Tag Manager
D) Product Feed Optimizer
Answer: A) Ad Preview and Diagnosis Tool
Explanation: This tool lets you simulate searches to see how ads are displayed without affecting impression data or metrics.
✅ 40. Which of these is a policy violation in Google Shopping Ads?
A) Using lowercase titles
B) Using stock images
C) Misleading pricing or availability
D) Including brand name in description
Answer: C) Misleading pricing or availability
Explanation: Google Shopping policies prohibit misrepresenting product pricing or availability, and such violations can lead to account suspension.
✅ 41. When does Google recommend using a product identifier exemption?
A) When product reviews are negative
B) For custom-made or handmade goods
C) If products are out of stock
D) When offering free shipping
Answer: B) For custom-made or handmade goods
Explanation: If your products don’t have GTINs or standard identifiers, you can request an exemption, especially for custom or niche items.
✅ 42. How do you track revenue from Shopping campaigns?
A) Using AdSense
B) Conversion tracking and Google Analytics
C) Merchant Center reports only
D) Feed diagnostics
Answer: B) Conversion tracking and Google Analytics
Explanation: Setting up conversion tracking allows you to measure ROI, revenue, and user behavior on your eCommerce site accurately.
✅ 43. How does Google handle products with the same GTIN submitted by different merchants?
A) Random selection of ads
B) They are grouped for user comparison
C) Google suspends the later submission
D) Only one listing appears
Answer: B) They are grouped for user comparison
Explanation: Products with the same GTIN may be grouped to let users compare offers, ensuring a fair marketplace.
✅ 44. What happens if your product data changes but the feed isn’t updated?
A) Google adjusts automatically
B) Feed errors are corrected after 30 days
C) Users see outdated prices and information
D) Ads still run without penalty
Answer: C) Users see outdated prices and information
Explanation: If your feed isn’t updated regularly, users may see inaccurate info, which could lead to disapprovals or policy violations.
✅ 45. What is the advantage of using product groups?
A) Automates campaign creation
B) Allows setting specific bids for subsets of products
C) Improves crawl rate
D) Limits impressions
Answer: B) Allows setting specific bids for subsets of products
Explanation: Product groups let advertisers control bids and performance tracking by dividing inventory into logical segments.
✅ 46. Which of the following can you NOT use to segment a Shopping campaign?
A) Product category
B) Location
C) Custom labels
D) Ad text
Answer: D) Ad text
Explanation: Shopping campaigns don’t use ad text for segmentation, since ads are auto-generated based on feed attributes.
✅ 47. What is the ‘price competitiveness’ report used for?
A) To compare your landing pages with competitors
B) To monitor bidding behavior
C) To see how your product prices compare to competitors
D) To adjust your feed frequency
Answer: C) To see how your product prices compare to competitors
Explanation: This Merchant Center report provides insights into how your pricing stacks up against others selling the same products.
✅ 48. What is the primary goal of the Shopping tab on Google Search?
A) To show video ads
B) To offer blog-style reviews
C) To help users compare products and sellers
D) To promote trending content
Answer: C) To help users compare products and sellers
Explanation: The Shopping tab enables detailed product discovery, allowing users to sort and filter listings by price, rating, brand, and more.
✅ 49. How can you exclude underperforming items from a Shopping campaign?
A) Set a high max CPC
B) Use negative keywords
C) Exclude them in product groups or use campaign priority
D) Submit incorrect GTIN
Answer: C) Exclude them in product groups or use campaign priority
Explanation: Segmenting product groups allows you to pause or lower bids on underperforming products to improve overall ROAS.
✅ 50. What is the purpose of campaign priority settings?
A) To limit ad impressions by time
B) To determine which campaign serves the product if it appears in multiple campaigns
C) To improve ad extensions
D) To increase image size
Answer: B) To determine which campaign serves the product if it appears in multiple campaigns
Explanation: Campaign priority (Low, Medium, High) helps Google choose which campaign to show a product from if multiple campaigns target it.
